In selling your home, marketing is key to a successful outcome. More and more homebuyers are looking to the internet to search for their next property, and we use this information to target our clients marketing to reach the highest number of potential buyers.
Each home is unique, in its offering and by extension its presentation to the market. We work with our clients to produce a marketing strategy that is personalized to your property and its market. In addition, we use multiple avenues to ensure your marketing strategy will be effective. Contact us today to see how we can support you and sale your home.
Staging
Staging is a great way to bring out the nuances of your home. Although not mandatory, the option to use a professional to showcase your home has proven to bring top dollar when marketing your home for sale.
When selling your home, giving buyers the ability to imagine the possibilities with your space is key to making the sale. This can also be accomplished with utilizing the pieces you already have in your home to showcase the selling points that will speak to your homes buyer. Staging is about spacial awareness and flow, contact us today to discuss the best options for your home.
Open Houses
The key to selling your house is a great marketing strategy, one of the tools that is most successful and cost effective in a marketing strategy is an open house. An open house is a time when we, as your brokers, open your home to potential buyers and potential buyers’ brokers.
This allows buyers the opportunity to interact with your broker directly and get the answers they want and need regarding the home. It is a showcase of your property with an expert onsite to field questions, comments and/or concerns, as well as potentially discuss and negotiate offers on the spot allowing for a quick sale of your home. In many instances, a home can be sold opening weekend with a good open house, contact us today to find out if an open house is right for you.
Internet
According to the National Associations of REALTORS, 90% of home buyers searched online at some point during their home buying process. The internet is a powerful tool in the home buying and selling process, and utilizing its benefits is mandatory in the sale of your home.
We use multiple internet channels to showcase your home to as many potential buyers as we can. In using the internet, we also tailor your listing to reach the audience that is most likely to be a potential buyer for your home.
One of the most consistently used communication channels, email serves as another vehicle to bring the sell of your home to the masses.
Email lists can serve as a great way to distinguish your property from all the other homes available for sale, by delivering the attributes of your home directly to potential buyers inbox. Let’s discuss how email might be a potential option for your home selling strategy.
Newspaper ads, flyers, and postcards may not be as popular as they once were in the past since the advent of the internet, but they still can add value to a home selling strategy. Based on the market where your home is located, this could be a great way to get your listing in front of potential buyers. This is still a tried and true way to mass market, and may have a place in the marketing mix of selling your home.
MLS
The Multiple Listing Service, serves as a repository and database of virtually all properties for sale in each market that is listed by a real estate brokerage. The MLS, as it is called, can also provide information on For Sale By Owner (FSBO) properties as well as properties available for rent and/or lease.
The MLS is a membership based service where all brokers market their properties for sale. As a member broker, we list all properties we sale on the MLS, in additional we have access to all sales provided on this platform. This database is the largest of its kind in the market, and provides numerous search options for potential buyers, allowing for a wider audience for the sale of your property.